bUILDING bETTER EXPERIENCES THROUGH design
In the dynamic world of web, UX/UI and visual design, my specialization lies in crafting experiences that prioritize usability and utility through innovative and user-centric solutions to support the digital products and services that are shaping the world of today and that of tomorrow.
about me
Hi there, I'm Gaetano, a multilingual, cross-disciplinary designer whose work spans web, UX/UI, and visual design.
With a background in teaching languages, business management and marketing strategy, I've worked with startups, investment groups, and small to medium businesses, supporting them from initial ideation all the way through to launch. This includes end-to-end web design and build, branding, usability heuristics, marketing strategy, user testing, SEO optimization and online community building.
My goal is to provide clients with delivering well communicated and tailor made solutions that best support them and their product and/or services, making it feel genuinely personal and not off-the-shelf.
Outside of client work, I'm passionate about art and design, emerging digital technologies, permaculture, gaming and advocating for sustainable development.
sERVICES
UX/UI Design
Wireframing
Prototyping
Visual/UI Design
Web/App Design
Responsive Design
Information Architecture
UX Research
A/B Testing
Usability Testing
Competitor Analysis
Heuristic Evaluations
Persona Development
User surveys /Interviews
Content Strategy
Copywriting
Content Creation
Marketing Strategy
Social Media Strategy
User Conversion Strategy
SEO Content Optimization
Branding
Brand Voice
Logo Design
Rebranding
Brand Identity
Visual Branding
Brand Storytelling
